THE RHINEOLOGICAL INSTITUTE

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STAYING ON TOP

Consistently remain in front of the people you want to do business with. Persistence and consistency are joined at the hip. You must keep plugging without expectation. And everything you do and say, make sure it has creative flair. And don't make people hate you because you can't discern when to shut up.

BRANDING YOURSELF

Create a demand for yourself indirectly. Cause people to have confidence in you. Establish yourself as an expert. Be known as a leader. Create the environment, don't critique it. Be valuable for heaven's sake; don't make people wish you were invisible. Oh, and separate yourself from weirdo’s.
Dec
02

On being real

By Steve

thumbnail-1.aspxOne of the most wonderful dialogues ever penned can be found in Margery Williams’ The Velveteen Rabbit. The velveteen rabbit is interested in what “being real” is all about. The wisdom of the skin horse becomes clear in his answer to the foreboding question…

“What is REAL?” asked the Rabbit one day, when they were lying side by side near the nursery fender, before Nana came to tidy the room. “Does it mean having things that buzz inside you and a stick-out handle?”

“Real isn’t how you are made,” said the Skin Horse. “It’s a thing that happens to you. When a child loves you for a long, long time, not just to play with, but REALLY loves you, then you become Real.”

“Does it hurt?” asked the Rabbit.

“Sometimes,” said the Skin Horse, for he was always truthful. “When you are Real you don’t mind being hurt.”

“Does it happen all at once, like being wound up,” he asked, “or bit by bit?”

“It doesn’t happen all at once,” said the Skin Horse. “You become. It takes a long time. That’s why it doesn’t happen often to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand.”

“I suppose you are real?” said the Rabbit. And then he wished he had not said it, for he thought the Skin Horse might be sensitive. But the Skin Horse only smiled.

The ability to be real without pretense is as important as being alive itself.

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GAIN STATURE & BUILD YOUR IMAGE.

Your image is determined by the people around you who know and see you. What you do in front of them and for them determines your image. Be consistent and positive. Don't whine. Associate with quality things & people. Deliver what you promise. Don't be a jerk.