Twit like a pro is about creating a strategy where people absorb your brain matter through online social media such as Twitter and eventually become you. This is how you make an impact in the earth (Impact: to have an impact or effect on; influence; alter). It’s all about a following my friend; that’s how we change the world. If you have followers then you are a leader. If you are a leader, you are probably going somewhere. If you are going somewhere and people are following you, you will all arrive. If you are going somewhere great, everyone eventually benefits from your lead when they get there!